The launch coincided with Tadweer’s participation in the 14th edition of the Liwa Date Festival currently underway in the region and featured a workshop to introduce the key stakeholders and their roles in the drive.
Seeking to educate the public about the best ways to curb undesirable habits and practices that disturb the aesthetics of the general landscape, Al Dhafra Deserves campaign will run throughout August and September and comprise several workshops on effective waste disposal. In addition, municipal authorities will join hands with Tadweer in conducting inspection tours to ensure the aesthetic appeal of the landscape is maintained.
Al Dhafra Municipality will also coordinate with Tadweer to educate store owners about the need to ensure public hygiene and monitor any disruptions to the landscape at construction sites and across residential areas. The Abu Dhabi Farmers’ Services Centre and the Abu Dhabi Food Control Authority will introduce farm owners to the best-in-class waste management practices.
Dr. Salem Khalfan Al Kaabi, Acting General Manager, Tadweer, said, "This campaign to preserve the natural appeal and aesthetic value of our environment is aligned with Tadweer’s wider strategy to increase awareness about policies that protect the environment and public health. We seek through this campaign to create a safe and healthy environment in Al Dhafra Region in cooperation with our partners and to eliminate any wrongful practices in terms of handling waste as well as overcoming the adverse effects of such practices.
"We are committed to preserving Abu Dhabi’s environment and stepping up hygiene and public safety by routinely conducting similar awareness campaigns and initiatives to educate society about the significance of environmental sustainability. As part of this priority, we encourage the adoption of optimal waste management solutions to limit hazardous impacts on the emirate’s environment.
"The campaign targets all social segments and aims to inculcate a culture of social responsibility across Al Dhafra Region. We hope to encourage all residents and visitors to completely curb random disposal of waste. Individuals need to act responsibly to protect their environment and report any violations to the centre. In doing so they enable us to conduct inspection tours of all neighbourhoods, farms, construction sites, retail stores, and public parks in Al Dhafra and take the required action to mitigate harmful practices.
"Some of the most flagrant examples of wrong waste management practices that need to be handled effectively and eradicated include disposing of waste outside dedicated bins, the random trashing of farm and construction waste, as well as ad hoc disposal of furniture, electronic waste, and carcasses of dead animals," Al Kaabi concluded.
Tadweer has invited the public to report any violations that can have an adverse environmental impact and eventually cause health problems and diseases.